Marketing Manager FX CFD Brokerage Sofia Bulgaria
We are recruiting an experienced Marketing Manager for a well established internationally regulated FX CFD brokerage based in Sofia
This is a senior hands on marketing position reporting directly to the Chief Marketing Officer CMO with responsibility for managing the daily marketing operation and turning the company’s broader growth strategy into measurable commercial results
The Role
The Marketing Manager will oversee a multi disciplinary marketing function covering performance marketing paid media CRM affiliates SEO content social media partnerships and brand
You will work closely with the CMO and other departments to drive customer acquisition improve conversion and retention optimise marketing performance and support expansion into international markets
Key Responsibilities
Lead the day to day activity and performance of the marketing department
Turn strategic objectives into campaigns KPIs targets and execution plans
Manage specialists across paid acquisition CRM SEO content affiliates social media and brand
Drive acquisition lead generation FTD growth conversion retention and customer LTV
Track and optimise CAC CPL CPA FTDs conversion rates retention LTV and ROI
Manage marketing budgets across different channels and geographic markets
Identify underperforming campaigns and implement optimisation strategies
Support new market launches and international go to market initiatives
Analyse competitors customer behaviour market opportunities and industry trends
Develop and test new acquisition channels partnerships and growth initiatives
Collaborate with Sales and Retention teams to improve the complete customer funnel
Work with Product and Development on landing pages funnels tracking and CRM integrations
Coordinate with Compliance to ensure marketing activity meets regulatory requirements
Deliver regular performance reports forecasts and commercial recommendations to the CMO and senior management
Lead develop and motivate the marketing team while maintaining clear accountability for results
What We’re Looking For
At least 5 years of relevant marketing management, marketimg team leadership, performance marketing is required.
Experience in FX CFD brokerage online trading is a must.
Previous responsibility for managing a multi functional marketing team
Strong understanding of the FX CFD brokerage environment
Demonstrated experience with acquisition conversion retention CAC FTD LTV and ROI
Proven experience targeting Tier 1 markets
Strong knowledge of paid media CRM affiliates SEO content and digital acquisition channels
Experience managing substantial marketing budgets and performance targets
Exposure to multiple international markets and regulatory jurisdictions
Strong analytical and commercial decision making capabilities
Experience developing and executing go to market strategies
Strong leadership and stakeholder management skills
Ability to perform effectively within a fast moving international and regulated environment
Fluent English is required Additional languages are an advantage
Passport that does not require special entry permits to Bulgaria.
The Package
High Salary + Performance based bonuses
25 days paid annual leave
All applications will be treated with strict confidentiality Only shortlisted candidates will be contacted
HUNT ROLES | Licence No #596
For any questions please contact us via email at cv@huntroles.com or via Phone / WhatsApp at: +357 97 891932
Interested candidates can submit their application below for further information and consideration