Marketing Product Manager

Confidential client

  • Location: Sofia, Bulgaria
  • Salary: Competitive
  • Employment type: full time
  • Date posted: 2026-10-08

Marketing Product Manager – Capital Markets & CFDs

Location: Sofia, Bulgaria
Employment Type: Full-Time | Permanent | Office-Based

About the Company

On behalf of our client, a well-established and fully regulated international brokerage firm specialising in Capital Markets and CFDs, we are seeking an experienced Marketing Product Manager to join its team in Sofia, Bulgaria.

The company operates across international markets, providing access to a wide range of financial instruments through advanced trading platforms and technology-driven financial services.

About the Role

The successful candidate will be responsible for product positioning, competitive analysis, and go-to-market strategies across the company's trading platforms, account types, financial instruments, copy trading, educational services, and loyalty programmes.

The role requires close collaboration with Marketing, Product, Sales, Dealing, and Compliance teams to ensure successful product launches, consistent messaging, and measurable commercial performance.

Key Responsibilities

  • Develop product positioning and value propositions for different client segments and international markets.

  • Conduct competitor analysis covering spreads, swaps, commissions, trading platforms, features, and promotional offerings.

  • Plan and execute end-to-end product launches, including marketing strategies, messaging, internal preparation, and performance measurement.

  • Establish consistent product messaging across PPC, SEO, Social Media, CRM, and other marketing channels.

  • Gather and analyse client feedback, market research, surveys, complaints, and sales insights to identify improvement opportunities.

  • Monitor product adoption, platform engagement, first trades, and client activity following launches.

  • Collaborate with Product and IT teams to support product development priorities based on market demand and competitive insights.

  • Ensure product communications comply with applicable MiFID II requirements, ESMA restrictions, and FCA Consumer Duty standards where relevant.

  • Define launch success metrics and conduct performance reviews at 30, 60, and 90 days.

Requirements

  • Minimum 5 years of experience in Product Marketing or a marketing-focused Product Management role.

  • At least 2 years of relevant experience within Capital Markets, CFD brokerage, online trading, investment services, or Fintech.

  • Strong knowledge of CFD products, leverage, margin, spreads, swaps, and trading platforms such as MetaTrader and TradingView.

  • Proven experience successfully managing at least two end-to-end product launches involving cross-functional teams.

  • Understanding of financial services regulations, including MiFID II product governance, ESMA-related CFD restrictions, and FCA Consumer Duty.

  • Strong analytical, communication, and stakeholder management skills.

  • Excellent copywriting and product messaging capabilities.

  • Advanced English proficiency (C1 or above).

  • Availability to work full-time from the company's offices in Sofia, Bulgaria.

What Our Client Offers

  • Competitive salary and performance-based bonuses.

  • Permanent employment within an established international brokerage.

  • Professional development and career advancement opportunities.

  • Flexible working hours.

  • 25 days of paid annual leave.

  • Private health and dental insurance.

  • Fitness benefits, including a MultiSport card.

  • Corporate events and a collaborative international working environment.

  • Modern offices conveniently located in Sofia.

Applications

Candidates with proven product marketing experience, preferably within Capital Markets, CFD brokerage, or regulated financial services, are invited to apply through the official job portal.

This position is office-based in Sofia, Bulgaria. Candidates must be eligible to reside and work in Bulgaria without requiring special visa sponsorship or work permits.

Only applications submitted through the official job portal will be considered. All applications will be treated confidentially, and only candidates who closely meet the requirements will be contacted.

HUNT ROLES | No. 596

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